A simple and intuitive process to rapidly arrive at solutions.

If you maintain a commitment to the central idea of a project all the way to the finish line, you can make quick work of almost any design problem. Once a product is out the door it should maintain an alignment with the initial idea of the project. We’ve broken this process out into four simple steps: Research, Conceive, Develop, and Prototype. The process, when broken out, looks like this:

When researching the project, we dip our toe completely jump into the problem.

We start by identifying the problem statement and hone in on the issues that are causing the problem. We believe that sometimes a system change can be a solution to a problem versus a tangible solution. We’ve drawn a line in the sand regarding designing products to circumvent a problem versus dealing with it head on. You can often, with enough thoughtful engagement of the problem, solve an issue through a system change rather than a tangible one.

We then take what we’ve learned from the first phase and use it to directly inform our point of view. From working with mood boards and material boards to developing hundreds of rough drawings, we take the gloves off and dig into all of the insights that we gather from the research phase.

After we conceive an optimal solution, we then work with our amazing visual artists to create compelling renderings that further illustrate the concepts. At the same time, we collaborate with our manufacturing  partners to deliver an informed 3D model that can be used for prototyping and renderings to further assure the chosen solution is the right one.

When it is time to prototype, we will guide you through making sure you are on budget by assessing what type of prototype you need every step of the way. This includes determining which prototype to use and at which phase to use them.

If you’d like to know more about this process, check out the eBook “Solve X” here.

Let’s begin learning together.